Fueling the Future of Footwear is a hands-on, intensive footwear design master class and contest created to discover and develop the future of the footwear industry. The PENSOLE and Foot Locker partnership is a true testament of passion, dedication and commitment to footwear design.
In summer of 2016, myself and 17 other students from around the globe partook in a three-week masterclass in a 'learn by doing' footwear design program. After being briefed by Foot Locker and principle partner, ASICS, we were divided into six teams of three, and were challenged to create a new color way of the ASICS GEL 180. Once the three weeks came to an end, a panel of key industry executives reviewed and evaluated each of the final pitches. The winning team won a $12,000 award, and had their product created and sold at select Foot Locker locations globally on February 24, 2018.
The class was recorded and turned into a short webseries, you can find the videos further down this page.
Color & Materials Designer: Downing Van Buren
Brand Designer: Myself
Footwear Designer: Juan Colin
Three weeks of late nights, early morning, hard work, dedication, and compromise. Thanks to my team!
Full project available here:
Master Class Webseries
Footlocker x Pensole - Pilot Episode
Footlocker x Pensole - Episode 3
Footlocker x Pensole - Episode 2
Footlocker x Pensole - Episode 4
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