Creative Leader

University of Oregon - 4/2016

University of Dayton - 9/2020

Pensole Footwear Design Academy - 6/2016

9/2023 - Present

• Developed story-driven marketing strategies using athletes to boost brand engagement and visibility.
• Executed innovative activations and partner campaigns aligned with Nike's goals, enhancing consumer connections online and offline.
• Directed content creation, overseeing athlete photoshoots and coordinating with creative teams for impactful branded assets.
• Managed external agency relationships for effective campaign execution, including creative approvals.
• Collaborated with athletes to create campaigns aligned with Nike's objectives, boosting audience engagement and brand visibility.
• Integrated athletes into partner activations, using storytelling to strengthen consumer connections across digital and in-person channels.
• Conducted data-driven analysis of KPIs to refine strategies and maximize campaign impact.
• Mentored junior team members in storytelling, fostering collaboration.
  
   

1/2021 - 9/2023

• Develop, implement, and manage agile O2O marketing programs, that align to specific cohort growth priorities. 
• End-to-end management of marketing plans, daily ROS management of channel execution plans, and close partnership with brand and business teams to stay aligned on product priorities.
•  Brief the creative team to drive impactful daily storytelling. 
• Translate complex data/insights by supporting testing agendas, data analysis, and recapping. 
• Manage timelines and deliverables from brief through to execution.
• Pull and aggregate data + insights in seasonal campaign recap to measure success. 
• Manage the Product Process which includes: Vetting business priorities and inventory with merchandising team, creating affiliate looks, ordering products, and providing set direction.
  
   

1/2021 - Present

• Manage digital campaigns of Nike Apps & Snkrs from operational POV.
• Ensure process is followed by all stakeholders throughout the project lifetime. 
• Track and report on campaign app performance.
• Manage multiple projects of various scopes with differing and converging timelines.
• Deep understanding of digital, commerce, and internet concepts, including latest online community, trends, user experience best practices, and technology jargon. 
• Regularly provide process and operational recommendations.
• Proactively manage priorities, raise risks, and offer productive solutions.
  
   

4/2018 - 12/2020

• Managed digital content production for Nike Apps, .Com, & Email
• Work cross-functionally with brand marketing, product, digital design, SEO, and localization to develop go-to-market strategy. 
• Assist in the development and documentation of publishing standards and most efficient practices to streamline operations, communication, and appropriate use of guidelines for supported experiences.
• Project management of seasonal assortment to ensure precise merchandising distribution and asset delivery for opt'd in geos. 
• Provide consumer, market, and digital trends insight based on app KPI's. 
• Manage teams in AirTable, Sprinklr, & Asana

4/2017 -4/2018     

• Sell value over our competitors, set up and maintain 300-400 accounts monthly. 
• Ask discovery questions to uncover needs, and offer all lines of business to every stakeholder.
• Averaged monthly metrics of 113% in recurring gross unit close rate, 107% in recurring revenue goal, and 102% in call quality goal.  
• Assist in the training and management of new hires, to help learn POS software, reduce error patterns, and stay on task. 
• Conduct team meetings, update my team on any new company initiatives or promotions, and assist co-workers with reaching individual and team monthly goals.
   

1/2012- 4/2017

• Partner with store manager to oversee all aspects involved in the daily operation of a retail store
• Assist with merchandising and product launches to help meet and exceed sales objectives.
• Ensure that customers are provided with an extraordinary experience with products and services.
• Inspire team through high performance, collaboration and teamwork.

5/2013 - 8/2016     

• Develop and execute marketing strategies that increase identity and brand awareness of company and events. 
• Provide diversity recruiting to make events more equally represented. 
• Maintain great communication and relationships with vendors to get critical
  input on how events can be improved.
   

9/2011 - 2/2013

• Utilize customer service skills, sales techniques, and product knowledge.  
• Connect customers with the right product and drive sales.  
• Perform merchandising duties, such as build displays that connect with and engage
  with consumers.

3/2008 - 8/2012

• Enhance the customer experience in the store and at every touchpoint.
• Demonstrate right behaviors in the selling process and take ownership in identifying needs and recommending solutions.
• Remain knowledgeable of Shop Your Way, credit and leasing, warranty and protection plans.
• Efficiently complete transactions accurately using POS and online systems, including sales, returns and exchanges in accordance with authorized processes.